'We don't expect to break een this year or next year,' he said. Several large studios, including Disney and Paramount, have promised they will release their films on Divx the same day they come out on video, said Josh Dare, a spokesman for Digital Video Express.Ĭircuit City plans to spend $100 million to advertise Divx over the next year, Dare said. Zenith is launching a Divx player Monday which will cost $499, about $100 more than a similar non-Divx playing model.Ībout 40 movie titles will be available on Monday, and Circuit City is hoping for an additional 50 titles a month. To watch the disk on another Divx player would require an extra payment of $3.25. That would allow the disk's owner to watch it as often as he pleases, but it would play only on his player. Viewers who decide to buy the movie can pay $10 to $20 to permanently unscramble the disks.

The computer will be run by Digital Video Express LP, a joint venture between Circuit City and a Los Angeles entertainment-law firm, Ziffren, Brittenham, Branca & Fischer. Divx players will be hooked up by phone line to a central billing computer, which will keep track of additional charges. To see the film again after the 48 hours have expired, a user has to pay an additional $3.25 by punching a code on a remote control.

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